Your founding story is the basis of your "brand voice." It should embody your mission, tell your history, drive sales or increase donations. Everyone has a good company story. We discuss what it takes to carve yours out.
We think a few key tips from this recent article posted by Anand Sanwal on CB Insights is a great break-down of the perfect email intro that applies to any industry. Make sure both parties have a chance to "opt-in" to the introduction.