Our client list is diverse and we are particularly proud of our expertise in mission-driven organizations, non-profit, healthcare, wellness, public health education and public information.

Know your authentic story Believe in its power Build relationships

Share your story Impact the world

Founding Story Development

Community & Marketing Campaigns
Media Relations (Audit, Strategy, Planning, Execution)
Messaging
Authentic Storytelling & Storyline Development
Internal & External Stakeholder Relations

Strategic Business Counsel & Coaching
Custom Communications Plans & Roadmaps to success (including goal setting, analysis & strategy)
Media Training & Speaking Opportunities
Thought Leadership
Social Media Strategy

My personal mission centers around authentic storytelling that is both inspiring and connecting. I am deeply committed to sharing positive stories, drawing inspiration from our community and fostering hope for our future.

Karen Werstein

Karen has spent over two decades coaching business leaders, creating custom PR campaigns and securing top-notch news coverage. She places clients exactly where they want to be — whether it's The New York Times, a daily industry blog post or a local meet and greet.

Regionally, Karen enjoys strong relationships with local media and her personalized work has resulted in both Emmy and Peabody Award-winning news coverage promoting organ and tissue donation for Donate Life Northwest.

During her tenure as Public Information Officer at Portland Public Schools, she played a pivotal role in disseminating vital information during the pandemic. As the largest school district in Oregon, all media outlets, school districts, county and state organizations looked to her for information and guidance.

Karen specializes in founding stories, mission-driven organizations, public health and wellness. She thrives on working with small to mid-size companies and non-profits as they initiate, create and grow their brand, voice and PR campaigns.

Karen holds a degree in communications from University of Illinois at Urbana-Champaign and her Midwest roots shine in her community organizing, whether it's an epic potluck or a weekly group trail run.